FIELMANN
Eye Check-Up Service Animated Explainer Video
Pocko was invited by Fielmann to collaborate on an animated explainer video, promoting their innovative in-store preventive eye care service available across Germany and Switzerland.
Follow our main character as she strolls through the streets towards a Fielmann store, where she is warmly welcomed by an attendant who guides her through the new eye check-up process.
To bring this animation to life, Pocko partnered with the talented animation studio Nice Shit. Together, we developed a distinctive illustrative language for the Fielmann eye check-up, crafting characters, style frames, and storyboards, and meticulously animating the entire piece frame-by-frame. We also added playful Easter eggs throughout the film to elevate the storytelling experience.
Nice Shit, an independent animation studio based in Barcelona, is known for their innovative approach that places emotion at the heart of every project, creating a unique visual style for each story they tell.
The Fielmann Group is a stock-listed family business based in Hamburg, Germany that serves 29 million customers with eyewear, contact lenses, hearing aids and primary eyecare services through an omnichannel platform comprised of digital sales channels and more than 1,200 retail stores worldwide.
