Chris Hoffmann -Ugly Stupid Honest
Digital Storyteller in 3D & AI
Chris Hoffmann (Ugly Stupid Honest) is a technically skilled and artistically visionary image-maker. He crafts richly textured, alternate worlds filled with whimsical characters, blending experimental technology with emotive storytelling.
His creative pipeline embraces cutting-edge AI frameworks—PyTorch, Hugging Face libraries, and ComfyUI—alongside traditional 3D and real-time engines like Houdini, Unreal Engine, and TouchDesigner, allowing him to blur the boundaries between generative systems and immersive design.
Hoffmann’s distinctive characters and environments have drawn global clients including Apple, Microsoft, BASF, Kvadrat, Alcantara, Motorola, Maxon, Samsung, and Lexus.
With over a decade of experience as an art director and 3D specialist, beginning with early internships in Düsseldorf, a stint at Gerrit Rietveld Academie, and ongoing involvement with Berlin studios like Zeitguised.
He also gives lectures and mentors emerging creatives at events such as In Motion Rotterdam and Pictoplasm.
