UBI MONEY
UBI Money and Banca
UBI Banca continued their series of beautifully animated, character led campaigns for 2019, commissioning Pocko in conjunction with award winning CGI studio Gizmo to animate a tale depicting the benefits of the bank’s latest product offering.
The team at Gizmo, once again, created charming characters and rich environments to tell the stories of everyday big payments like a broken fridge or university education being paid for in instalments, in imaginative and engaging scenes.
The animation, made for Italian TV, and accompanying print ads aim to repeat the huge success of Gizmo’s previous turns for UBI Banca, which engaged customers across the country. With a tight schedule to launch in tandem with the new product itself Gizmo produced another high quality, lovable and beautiful addition to their portfolio for UBI Banca.
Every year the task is to improve on the work of the previous project, focusing on settings, characters, and the animation itself. The way Gizmo brought to life the video game idea is fantastic and the environments are incredibly accurate.
The outcome turned out to be better than we imagined. – Edoardo, Project Manager DLV BBDO
UBI BANCA
All assets for the campaign and the production of the animation were executed in four weeks of busy schedule. Renowned Italian illustrator Emiliano Ponzi developed a colour palette and the elements to produce a friendly and poetic piece. London based animator Pedro Allevato, aka Sugarblood then did a fantastic job in compositing and bringing all illustrations to life in a smooth animation, one that allows for immediate understanding of the product.
The aim of the animation is to lead the viewer to the farm world, where the rhythms of a natural, rural life are associated to doing things with care and attention. The world of reference helps to create a strong image of the farmer-consultant, whose role is to introduce and guide the customer though an effective management of investments.
