RIMOWA
GIFTS FOR THE JOURNEY AHEAD
Pocko matched illustrator Vincent Mahé and animation studio Parallel Studio, to bring Rimowa’s 2023 holiday campaign to life, with a series of films, closely following significant gifting moments transformed into magnificent journeys ahead.
With Vincent’s delicate and elegant illustrative style, and Parallel Studio’s beautiful animation transitions, Pocko collaborated with Anomaly London to produce this project for Rimowa suitcases, creating 5x 10sec hero films and 1x 30second Anthem film.
Vincent Mahé is France-based, known for his beautifully detailed and charming illustrations. Working as an art director on the project, he created the colour palette and mood for each film, as well as the characters, backgrounds, products and all the small details that give the films life.
Parallel Studio, also based in France, bring their highly technical 2D animation skills and personality flare to this project, with a particular and personal touch to character movement and animation transitions, where the small details are highly important, and don’t go unnoticed.
Each film revolves around a different gifting moment of the year, Christmas, Honeymoon, Wedding Anniversary, Graduation and Birthday. The transition brings to life the concept that Rimowa gifts are part of a bigger present: the future journey that they will be carried in.
Pocko produced the project by facilitating the creation and delivery of a series of assets for social media, OOH and digital platforms, including 10s hero film, 30s anthem, 6s cutdown, GIFs and stills.
