OOPS
MEDICAL ASSISTANCE
Oops Japan, an online medical brand that provides services of all kinds to help solve medical problems. In 2025, Oops teams up with artist Simon Landrain for the Oops Hair AGA campaign, their second collaboration after a successful project in 2024. This 15-second animation, Oops' first for male AGA, brings Simon’s signature humour and bold colours. The video explains what AGA is and how it can be treated, providing doctor-supervised knowledge in just two minutes. Set to run across TV and YouTube, the campaign encourages people to book consultations through Oops' online diagnostic service.
In 2024, Oops Japan commissioned Simon Landrein to create 12 gifs. These fun animations guide the new viewer by showing the symptoms of our health hassles in an approachable and, as always, charming way.
For example, through Simon’s pencil, AGA’s hair loss is translated through different funky hairstyles, expressing the benefit of taking specialized medicine, showing how a pill makes everyday life more comfortable, and all with a positive and trustworthy vibe.
