APPLE
DESSINÉ SUR L’IPAD
The Olympics have arrived in Paris with triumphal fanfare. From swimmers diving into the Seine to unexpected moments unfolding on every corner, the city is buzzing with energy and surprise.
Adding to the spectacle is a vibrant new series of illustrations by Simon Landrein, seen all over Paris and soon arriving in Marseille. Created entirely on an iPad Pro with a second-generation Apple Pencil, the work is part of Apple’s latest “Made by iPad” campaign.
Simon brings his signature humour to the world of sport, twisting familiar scenes into surreal, joyful vignettes.
A climber’s limbs tie themselves in knots, while at Châtelet–Les Halles, a breakdancer in a fluorescent jumpsuit performs atop a traditional bistro.
The full series includes 23 posters, waiting to be discovered on a summer stroll through the city.
Simon Landrein is a French illustrator and animator. He started to work as a 3D artist for studios such as Nexus and the Mill. For a few years his minimalist and irreverent style appeared in the New Yorker and NY Times.
Since then he’s been working for many clients and translate his illustration into hot and absurd animations. Clients include Marvis, The New Yorker, Birkenstock, NYT, Apple, Nike, Ooops, Le Monde and Rick and Morty.
Simon shared with us that the tricky bit was figuring out how to work with a more limited color palette in this project. With digital, he says, his usual color palette is full of very bright colors that he then balances out with duller tones. It creates very harmonious and eye-catching pieces. But with printed assets, there is the very simple and factual reality that ink can’t reach that level of brightness. He had to adapt and find a new balance between his wants, and the reality of the production.
Balance that he definitely succeeded in finding. His posters are playful, bold, and a celebration of the amazing sport disciplines that exist.
Following their barnstorming in-store activation in 2017 Apple invited their favourite creative collaborators to appear in character on the walls of stores worldwide. Michela Pichi‘s hugely successful in-store and interactive program for Apple’s Cologne store was a celebration of pride and encompassed artwork on the walls, workshops led by Michela and stickers that were free download at the App Store.
“It was great to work with the Apple family again and be included in the collage of favorite artists they worked with” – Michela Pichi
The global 2017 Apple in-store campaign which was activated across 250 stores worldwide won big at the Cannes Lions, taking home the Grand Prix. We are very proud that Michela was part of a well deserved win!
Diversity is more than any one gender, race, or ethnicity. It’s richly representative of all people, all backgrounds, and all perspectives. It is the entire human experience.
To coincide with Pride Cologne this year, Apple held a series of events that celebrated inclusion and diversity at their Schildergasse store in Cologne, Germany.
Apple wanted Michela Picchi to interpret the theme Liebe ist Liebe, by creating an artwork using an iPad Pro and Pro Create. The artwork was then animated into a fascinating time-lapse video, playing on the store’s huge screens during the Pride celebrations.
Love is the most intense and highest emotion we can feel. Love as a feeling has no genders, no exclusion and definitely no preferences.
Michela was then invited to give a talk and a workshop at the store, as part of the Today at Apple events. The audience had the opportunity to hear more about Michela’s career and creative process, and got to learn the secrets on how to draw Michela’s cute bunnies.
Michela also created a wonderful stickers app, available on the Appstore. She turned her beautiful illustrations into a series of 24 cute stickers for people to use during the Pride and everyday, from smiley hearts to colorful hearts and happy bunnies. Share the love in your iMessage by downloading the Liebe is Liebe app here!